Our Story and Name
Freedazz is a sustainable fashion brand based in Glastonbury, CT. We create custom designs then partner with master textile artists and shoemakers in Mexico, who meticulously handcraft our footwear over 14 days in small batches.
Our name honors Frida Kahlo (1907-1954), a remarkably gifted Mexican painter known for her vibrant and unapologetic self-expression.
Our mission is to create new markets for legacy craftsmanship at risk of vanishing, reward those who practice it and entice younger generations to preserve it. Contrary to mass-produced fast fashion, our goal is quality, longevity and uniqueness.
Founder & CEO Lisa O'Brien Hurley
Lisa’s dream for Freedazz was born 30 years ago during a yearlong backpacking through the Middle East, Africa & Asia. She quit her corporate job and sought out traditional cultures in remote villages on a $10 daily budget. After returning she obtained her Masters in Visual Arts and had a 13-year career in arts management promoting global artists.
Eager for reinvention, Lisa again pivoted and became a Certified Financial Planner™. She had a 14-year career in Wealth Management, the last 6 as COO of a $1.5 billion firm. Her urge to return to a creative field grew so she launched Freedazz LLC in 2023. https://www.linkedin.com/in/lisaohurley/